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| Tips to Improve your Facebook Ads Conversion |
1) Find a measure for your conversions
Before trying to convert someone, get a clear idea of what people want to do after seeing your ad. Facebook supports the following conversions: View content, add to wishlist, start checkout, and purchase. If you have other goals in mind, you can also create custom conversion events. Keep
in mind that a single ad may not serve all your conversion purposes. You need to create separate ads for each goal, think about where these goals will fit in the consumer journey, and target accordingly.
2) Keep your Copy Concise
A short and sweet copy is one of the key elements of a strong ad. If it is too much, a user may not be bothered to read it. In addition, using personal pronouns like "you" and "your" refers to a connection between the brand and the audience. You must also avoid terminology. Try to speak in the language of your audience, not technical words that no one will understand.
3) Attract the audience
It takes a user only 2.6 seconds to determine where to land on a webpage. Using dazzling
visuals increase their chances of getting your attention. The design mostly affects first
impressions, so treat the visuals as if you were shaking hands. Here are some things to consider:
Don't crowd the image with text - Facebook recommends using text in the image, if not.
Specification Size - Low-resolution images reflect poorly on your brand.
Use GIF or video. To capture users' attention, select the movement over the static image.
Remember to check the vertical video on the mobile device.
4) Destination
Your Facebook ad is just as good as its landing page. When deciding where to convert, make sure
you have everything your ad promises.
- Use pixels - Once you've determined which page you want the conversion event to occur on,
you'll need to add the Facebook pixel code to the page to track the event.
- Notice continuity - If your ad promises something, make sure the landing page follows. You don't
want a user looking for shoes to end up in a pants product page. Design and language should be
carried along here.
- Optimize for apps - An increasing number of people are willing to make mobile purchases.
You may want to point them to your app. In that case, make sure your app is registered and
integrated with the Facebook SDK.
5) Call to Action (CTA)
Since conversions motivate all people to take action, a strong call for action is essential.
Powerful actions like "Start", "Discover" and "Explore" are great if your conversion goal is to
get users to land on a product page or learn more about your product or service. If you want
to run a purchase or subscription, use phrases like "grab", "buy now" or "sign up".
Facebook has become the number one social media site to drive conversions, making it even more important to create effective ads using your Facebook ads account. For many marketers, conversions are a top priority. A good conversion rate is one of the best measures of success and the key to delivering a strong ROI.
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